Welcome again! ✌
In this episode, we are going to look into the product LeapScholar.
It supports future leaders from India in their quest to study at the best global schools. Their team of global study experts and student mentors guide at every single step.
About IELTS Prep:
It's an application by LeapScholar that helps the students prepare for the IELTS test.
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This activity was part of teardown event conducted by The Product Folks, a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.
I'd like to show my gratitude towards them! 🙌
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- Identified a user persona - Still needs to be researched and would have identified a detailed persona.
- Suggested three ideas to improve app engagement. Let's look what are those ideas:
- Short free video clip insertion
- Free courses based on user's proficiency level (Beginner, Intermediate, Advanced)
- Self learn tab where user's can speak with the app which in turn rank the pronunciation
- Strong User Personas
- User pain points
- User journey analysis
- User empathy
- User retention flow
- Metrics to measure engagement and retention
- Better solutions
- What I've missed to build a strong user persona?
- Confidence level in English speaking
- User's feeling on why she / he needs IELTS program
- Amount of time that the user can spend on the app daily
- User pain points
- Failed to identify the user frustrations like:
- Too many choices available and it is difficult to choose and compare against each other
- Since the user has 6-10 months till the exam, spending one hour a day is a big commitment for them. They can't be able to set smaller goals.
- The user doesn't get rewarded for consistent learning
- It is clear that the user persona and pain points go in tandem. Hence, we should remember that whenever we're building user personas it is mandatory to add their Goals and Pain points.
- Evaluators: Want to discover (Motivated)
- Beginners: Sees the value, wants to try once (Curious)
- Regulars: Proficient users who are looking to use regularly (Confident & Inspired)
- Champions: Pro users use the product regularly and influence others to do so (Empowered)
If you can't measure it, you can't improve it.
- Daily Active Users/Monthly Active Users (DAU or MAU) - Simple measurement of no. of active users.
- Net promoter score - One of the customer satisfaction metrics that tells how likely a user would recommend your product.
- Churn rate - It is the opposite of retention, as it measures the opposite (i.e. the customers that stop doing business with you by unsubscribing for instance). It is important to compare it to previous data, as a sudden high churn rate might mean that your customers are not happy with a change in features, pricing or structure.
- App rating - Your rating in the App Store, Google Play is a clear and public indicator of user satisfaction and engagement.
- Personalized recommendation in Learning tab
- User progress tracking based on the number of questions correct, wrong and skipped
- Leaderboard and badges - which gamifies the whole experience,
- Weekly streaks
- Loading screens could be used to show the product value propositions
4 Comments
Good info🤟...keep going
ReplyDelete🙌
DeleteInformative blog..!!
ReplyDeleteThanks, keep reading!
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